Hyundai has been making a reputation for itself, constructing top of the range automobiles at very aggressive costs. Hyundai has additionally been coming into new market segments, strengthening its midsize line and rolling out new applied sciences together with hybrid techniques and maybe quickly a hydrogen powered mannequin.
However one space the place Hyundai MPC stays curiously absent is within the profitable pickup truck market, dominated by the Ford F-Sequence, Chevrolet Silverado, GMC Sierra and Dodge Ram 1500. In recent times the Toyota Tundra and Nissan Titan have discovered a following, bringing earnings to those two Japanese automotive makers as effectively.
Hyundai does have expertise constructing vans, promoting its Hyundai porter in Korea and different markets. The Hyundai Porter is a business truck, subsequently if Hyundai is to construct and promote a passenger pickup truck, they will have to start out from scratch. Or, as rumors have circulated up to now, hook up with Chrysler to construct their very own mannequin.
However Hyundai doesn’t appear fascinated about using Dodge even thought Chrysler’s plan to provide the Ram 1500 platform to Nissan dried up when Chrysler went bankrupt in 2009 and emerged weeks later beneath the management of Fiat s.P.a. Seemingly, Hyundai doesn’t wish to depend on a platform provider whose very existence stays unsure.
So, what course would possibly Hyundai take as a way to enter the pickup truck fray? Would a compact truck show to be the popular option to go or ought to Hyundai tackle the Detroit three and Japanese 2 to construct a giant truck?
A method Hyundai might presumably “go massive” is to take the present Hyundai Porter and reconfigure it for pickup truck work. Hyundai already has the platform; stretching out the wheels and upgrading the suspension system is one method. Taking the four.6-liter TAU V-Eight engine discovered within the Hyundai Genesis and Equus might ship the powertrain wanted; Hyundai already has the transmissions accessible.
Seemingly State of affairs
The most affordable method for Hyundai will not be one of the best one, nevertheless. Hyundai can be going up in opposition to one of the best of the Detroit three who’ve confirmed that they’re nonetheless tops when in comparison with the Japanese 2.
The compact pickup truck market stays aggressive and ripe for the tackling because the Toyota Tacoma and Nissan Frontier are the highest sellers within the phase. Ford and GM will not be providing a lot of a problem and the Mahindra vans are, effectively, delayed.
That leaves Hyundai and its Korean cousin, Kia, revisiting the pickup truck market once more. As not too long ago as 2008, the 2 manufacturers had deliberate to construct a big truck, however deserted identical as gasoline costs topped 4 a gallon. Now, with gasoline costs flirting three a gallon, the time for a brand new from the bottom up compact truck is right here.
However will Hyundai chunk or miss an necessary alternative to leap in?